Poison Pen

don't worry, she doesn't bite anymore.

Friday, September 16, 2005

real beauty

i guess most people in the us have noticed doves new campaign for real beauty. its got a lot of reviews from the press and most of them have been good. also its a really catchy campaign, and i wonder why nobody thought of it before. i mean, the idea is just brilliant. make an ad featuring, not models, but ordinary women, and then prove that your product really works. like they said, these supermodels are born with fabulous skin, and so it doesnt say much for the product theyre using. so this is a great capmpaign idea.

but also i like the idea that someone has woken up to the fact that american ideals of beauty are now so warped that almost no one considers herself beautiful anymore, and thats sad. weve all heard about the barbie doll and how it encourages negative body image issues among young girls. we see clothes being modelled by women who would look good in anything and then are expected to fit into those clothes. everywhere its the same, you HAVE to have a body and face that match some ideal or youre ugly.

i have to say cheers to dove. this is a really great campaign, andf many of the facrts there are rela eye-opneners. please go and read it and sign on the book too. i did.

i hear that these days this problem has started in india too, with young girls going on crash diets and turning bulimic to try and stay model-thin. well, india has always forced ideals of beauty on its women, but that was more to do with light skin (i refuse to use the word fair), and less to do with wieght. anyway, indian men were supposed to prefer plump women so that all the ramp models who entered films had to put on weight to be acceptable. but now they have to be skinny
AND light-skinned, in other words indian women have to be european.

ill stop now and write the rest as another post later.


  • At 2:31 AM, Blogger tablemannered said…

    so true... i hear that a lingerie brand has been doing the same in the US. and it was so reassuring... those women modeling bras and panties weren't fat, just regular non-model shapes. different shapes. dimpled in different spots. all races and colours... but we're still on the lose weight mantra in india. maybe, like tagore said, indians are eternal ragpickers at other people's dustbins.

  • At 6:38 PM, Blogger www.gypsynan.blogspot.com said…

    Yes, aren't they lovely? It seems to be the new trend in advertising, more power to real beauty. And you might enjoy my post
    Saturday, August 20, 2005 - Singing the body electric...

  • At 6:05 PM, Blogger Vishnupriya said…

    hey gypsynan, i loved the post. will now link to your blog (my sidebar filling up reaaall fast). and table, see the nike ads. i think this is a really healthy trend (no pun intended ;)

    oh, and bankurar ghora. im guessing youre someone i know so i wont delete your offensive comment. just to let you know that i don think its funny.

  • At 12:25 AM, Blogger Rimi said…

    thank god for ads like these, because i'm well over just polite 'plus sized'. and finding clothes that fit me is often just an exercise in humiliation...:( attendants have often told me "this won't feet eeou, medam". which may be bloody true, but it didn't help my ego any!

    and, er, don't want to be presumptious or anything, but this comment by ghoda--eminently deletable.

  • At 2:20 AM, Blogger Vishnupriya said…

    on second thought, youre right. so here goes

  • At 11:54 PM, Blogger chamique said…

    I completely agree that it's a good sign to see adverts getting 'real'...but don't you think that the Dove campaign is still sort of perpetuating the desire for a better body?

  • At 2:08 AM, Blogger Vishnupriya said…

    well, thats a human failing i think. people will always want to look better. the only thing we can really stop is making people feel bad because they dont have perfect bodies.


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