real beauty

i guess most people in the us have noticed doves new campaign for real beauty. its got a lot of reviews from the press and most of them have been good. also its a really catchy campaign, and i wonder why nobody thought of it before. i mean, the idea is just brilliant. make an ad featuring, not models, but ordinary women, and then prove that your product really works. like they said, these supermodels are born with fabulous skin, and so it doesnt say much for the product theyre using. so this is a great capmpaign idea.

but also i like the idea that someone has woken up to the fact that american ideals of beauty are now so warped that almost no one considers herself beautiful anymore, and thats sad. weve all heard about the barbie doll and how it encourages negative body image issues among young girls. we see clothes being modelled by women who would look good in anything and then are expected to fit into those clothes. everywhere its the same, you HAVE to have a body and face that match some ideal or youre ugly.

i have to say cheers to dove. this is a really great campaign, andf many of the facrts there are rela eye-opneners. please go and read it and sign on the book too. i did.

i hear that these days this problem has started in india too, with young girls going on crash diets and turning bulimic to try and stay model-thin. well, india has always forced ideals of beauty on its women, but that was more to do with light skin (i refuse to use the word fair), and less to do with wieght. anyway, indian men were supposed to prefer plump women so that all the ramp models who entered films had to put on weight to be acceptable. but now they have to be skinny
AND light-skinned, in other words indian women have to be european.

ill stop now and write the rest as another post later.